A man walks by the newly installed stainless steel cigarette receptacle, called BaitTank, on the Santa Monica Pier on Tuesday, December 28, 2010.
In a before-and-after study conducted in the cities of Santa Cruz and Capitola by Save Our Shores, the BaitTank was shown to help decrease cigarette butt litter by nearly 60%.
The BaitTank doubles as a convenient way for pedestrians to take action and as a strategic platform for ecological messaging. It’s also a prime opportunity for companies and brands to participate in this dialogue.
The tanks have been well received by city crews for decreasing their workload, city leaders for their engaging aesthetic and smokers and nonsmoker pedestrians, who are frequently observed reading the “Save Some Fish, Feed Me Butts” slogan aloud .